Be observant, be creative, there are no limits to a strategy, know your numbers. The potential of the human being translates into a simple decision, I can do anything.
I Like to work through six senses.
because each one has a different memory range inside the customer's
mind. If each of your customers remembers us in different ways, that's means money.
Working in the 5 memories, with a solid financial structure, Creativity and good design that's traduced "Good Profit margin through the time with loyal customers"
Select a Brand if you want to know, What I did for it.
I had a huge opportunity to work with international brands and national as well (Colombia). Through my path inside advertising agencies, I learned how works multinationals brands, and how they can control business and market.
Marketing Strategy 360
With my team, we create all marketing related to sales, community manager and advertising. We developed 2 new business service we create a tracking software in real-time to control each aspect of our company. Furthermore, we organize the financial structure to invest in new technologies to develop own apps
Value chain Strategy
My team worked for organizing and promote 10 products in new markets. we developed a new packing strategy to promote products in Tiny groceries around Colombia, working with local deliveries. With this strategy, our sales have increased by 15.6%, on the other hand, we create a new way for little deliveries, to work.
Adidas, good experience. I worked from one of the advertising agencies with the marketing team from the brand, to create a strategy for visual merchandising to implement in each shop around Bogota / Colombia. The most important goal was a new exhibition for accessories and thermos.
Colpatria Bank belongs Colombia bank party, But in 2010 Scotia bank bought the brand. My role in this story was to create a marketing strategy to penetrate of the national market. Especially with companies accounts that existed at that moment. transition process. This work was awesome I learn about banks world
With this brand, I did beautiful marketing. We organize a budget to create a transition plan, to share with all communities about infrastructure projects. At the same time develop with some ecological organization, differents camps for the process, in a good way, all trash generated by constructions.
I love watches, in common work with Swatch Marketing process, we worked to develop a new concept for visual merchandising inside each shop. Our marketing strategy fundamentals were "recycle plastic for exhibitions". We built shops for 60% of recycling materials. finally, we launched an eco series of swatch watches, where 15% of profit margins went to charity.
It was interesting to work for Pepsico. We design packing for all snack portfolio. At the same time, we did a research market to find a good insight to create a new design for packages. We had organized all forms to apply in market research as well. furthermore, we had to communicate for all internal clients about changing plans and negotiate with printer suppliers some finished.
New product line
Addison House Forniture is a high standard furniture store that is offering Europe products. They are located in Miami Florida and we work to launch a new line of products, specially chair line. We worked to structure a budget and negotiate with the supplier in Itali to offer "Patronas" lines in all shops around Miami Florida. was a 100% relationship marketing project.
LICOL Colombian Brand. I had the opportunity to work with a marketing team with huge knowledge. We developed a branding strategy to create a new communication concept. We had to work wit all internal departments and suppliers a marketing strategy in 3 phases. expectative, launch and positioning.
YEAA!! BRANDING STRATEGY, ONE OF MY STRONGEST SKILLS
All of our senses are moving for branding. When you are waking up one of the first actions is to check your phone, after that, you eat something or take a shower, then you go to work for one brand, throughout all these activities, you share a brand experience, look the sequence in that way.
Serta, iPhone, Colgate, Kellogs, Calvin Klein, Rolex, Victoria News, Audi, Windows 10, Tim Hortons etc. Could you imagine how many brands interaction do you are having daily?
Understanding the brand
Create all brand parameters
Developing Branding Strategy
unforgettable experiences with the brand
External & internal
Creativity and common sense. Just two ingredients for every successful branding strategy.