All projects that I've developed through this 12+ year, I've been responsible for a 4 variables. All those marketing aspects are an interconnected system to generate value in front of the possible costumers, and markets as well. First, all marketing strategy could be based on financial research about market category and competitors. Second, you must standardize all patrons and algorithm what you found to customize your value offer. Third, develop all graphic, advertising and digital branding material that you need to communicate your brand, and finally, create a branding strategy sharing all interested parts on the value chain.