I'm Alejandro Lema
Expert generating profitable ideas and successful brands
Specialist in Marketing Planning, Graphic designer (Print and Web), Commercial Architecture and musician with 12+ year of expertise, responsible for the develop of brand strategies, innovation in project by the creation of new lines of business, organization of budgets to marketing campaigns and establish creative plans for companies in North America, South America and Europe as well. I developed more than 70 marketing campaigns. On the other hand, I'm a very passionate person withdrawing, digital illustration, musical recording and guitarist player with 20+ years of experience rocking on.
01 PROFESSIONAL SKILLS
MY KNOWLEDGE LEVEL IN SOFTWARE IN 12 YEARS OF EXPERIENCE
OFFICE WORD
15+ years
OFFICE POWER POINT
15+ years
OFFICE EXCEL
15+ years
MAC iOS
15+ years
WINDOWS OS
7+ years
WINDOWS SERVER
5+ years
PROJECT MANAGEMENT TOOLS
4+ years
GOOGLE ANALYTICS
4+ years
ADOBE ILLUSTRATOR
12+ years
ADOBE PHOTOSHOP
12+ years
ADOBE IN DESING
12+ years
ADOBE AFTER EFFECTS
12+ years
GOOGLE SKETCH UP
7+ years
MODERATE LEVEL
1+ years
Negotiation
Estrategy
Develop Projects
Organized
Creativity
Insane punctuality
Leadership,
Teamworking
Managing
Financials
Work under pressure
02 PROFESSIONAL KNOWLEDGE
Management Skills
I`ve Managed my own familiar company for over 5 years, generating profitable growth. I`m working with 800 employees with their beautiful families, because they are the basis of my business. Throughout 10 years of experience I had had incredible opportunities to meet people and learn a big amount of knowledge. The most important thing to managing companies, in my own opinion, its to create emotional links between each part of the team, to work in a common objective, exploiting the strengths of each person, besides of all marketing expertise who a good manager requires to be profit.
02 PORTFOLIO
MEET MY WORK: DIFFERENT CREATIVE SOLUTIONS
Strategy Marketing
Graphic
Design
Insane
Advertising
03 Experience
I like to share with you my 12+ years of expertise
2015-2019
SEGURIDAD APOLO LTDA
MARKETING CHIEF OFICER
Trained a sales manager of +20 employees, being responsible for the selling of all services portfolio, increasing 90% of profit margin.
Oversaw the design and branding team to communicate the main attributes of the brand.
Integration of new technologies to increase brand attributes, generating 50% recalling costumers' mind.
Promotion of monthly strategies to communicate brand attributes and news service lines, generating 70% of understanding of the business by clients.
Develop technology tools that track the duties of all bodyguards in real-time, increasing 100% of control operations (Apolo ID Technologies).
Analysis of the market and competitor’s trends, resulting in 80% of the developing of new sales strategies and customer services.
Collaboration with all internal processes to generate new technological security projects, preventing 80% of internal misunderstandings
2014-2015
BLUE DESIGN - ADVERTISING AGENCY
MARKETING DIRECTOR
Develop marketing strategies for retailers, Service Companies, Technology developers, increasing 70% of Brand position in front of competitors.
Formulation of new brand projects designing more attributes for brands in charge, increasing 60% of billing.
Personalized brand concepts, creating 90% of currents clients' loyalty.
Calculation of the budgets for advertising campaigns and product development, saving 60% of the regular cost.
Develop of a file-manager-internal-server to work with all collaborators team, optimizing 90% of the time-sharing files.
Design of all selling material (Printed and Digital) for clients in North America and South America.
2014-2013
WIEDEN + KENEDDY
MARKETING PLANNER & GRAPHIC DESIGNER
Design of strategy presentations for international brands, generating 50% more options to end with a favorable negotiation.
Organization of traffic files between each work-team, increasing 50% of information flow in less time.
Written advertising messages for campaigns that created 40% of new ideas in brand tag lines.
Organization of advertising budgets to produce marketing campaigns, establishing 70% of possibilities for its implementation.
2011-2013
BIG BRAND LAB
CREATIVE PLANNER
Planned Marketing messages for campaigns, creating 10% of new ideas in innovative new products.
Worked in marketing presentations to sell services and products from the agency, increasing 20% of clients.
Promote monthly campaigns to communicate brand attributes on mass media platforms generating 100% of understanding of the business by the client.
2011-2010
GERENCIA Y DISEÑO
Marketing Apprentice
Organization of budgets to present new projects for the company, increasing 30% of opportunities.
Design of graphic advertising, generating 20% of layouts stock of the company.
Develop company presentations, increasing the quality of PowerPoint layouts with more impact showing important information.
2011-TODAY
FREE LANCE
I`ve been working in different marketing, graphic design, and managing projects since 2004. I have multiple solutions for your business in 5 categories: Strategy Marketing, Branding Management, Graphics Design, Commercial Interior Design and Architecture, Develop Innovative project. I offer you an integrated solution for your business because I work relating these 5 concepts.
04 Studies
3 complementary profiles, Marketing, Advertising and Graphic Design
2009 - 2011
MASTER degree IN MARKETING MANAGEMENT
Graduated with one of the best scores in the Marketing Master Program.
Developed as one of the most important marketing studies in Colombia.
Additional, this master's career establishes all knowledge to managing multinational brands through South America, Central America, and North America because it analyses all local markets and the impact related to the consumers.
Also, all teachers are CMO or MCO from multinational companies in Colombia. Companies like Adidas, Scotia Bank, Unilever, Nestle, Pepsi CO, and CocaCola.
2011
STRATEGIC MARKETING
DIPLOMA degree
Develop advances sales techniques for retailers, service companies and oil industries.
Creation and organization of project budgets.
Furthermore, market analysis with segmentation strategies to create profit projects. This Diploma contains all marketing tool needed for a managing deferents type of brands products and services or both.
Financials Analysis to structure budgets an invest project, keeping the profit margins and saving money.
2005 - 2011
Professional degree in Advertising and Graphic Design
Studied 2 programs: Advertising and Graphic Design, doble Degree obtained one of the mayor scores in Advertising program in Universidad Jorge Tadeo Lozano in Bogotà.
Worked with the inHouse university team, developing marketing strategies for the university.
The obtained second position in “Lapiz de Acero Awards”, thanks to the development of a huge creativity campaign for Adidas Colombia.
I created more than 4 important relations with multi-nationals Advertising Companies to work with when I had studied in the last semester of the program.
CONTACT
Thanks for your time; I appreciate all the time you had to know me. If you want to talk whit me about business, art or music, call me! Even if you need a quote for the growth of your business to make real an idea!
nano.tuti - Skype
1511 Bank Street, Victoria BC
(604) 328 6950