I'm Alejandro Lema

Expert generating profitable ideas and successful brands 

Specialist in Marketing Planning, Graphic designer (Print and Web), Commercial Architecture and musician with 12+ year of expertise, responsible for the develop of brand strategies, innovation in project by the creation of new lines of business, organization of budgets to marketing campaigns and establish creative plans for companies in North America, South America and Europe as well. I developed more than 70 marketing campaigns. On the other hand, I'm a very passionate person withdrawing, digital illustration, musical recording and guitarist player with 20+ years of experience rocking on.

01 PROFESSIONAL SKILLS

MY KNOWLEDGE LEVEL IN SOFTWARE IN 12 YEARS OF EXPERIENCE

OFFICE WORD

15+ years

OFFICE POWER POINT

15+ years

OFFICE EXCEL

15+ years

MAC iOS

15+ years

WINDOWS OS

7+ years

WINDOWS SERVER

5+ years

PROJECT MANAGEMENT TOOLS

4+ years

GOOGLE ANALYTICS

4+ years

ADOBE ILLUSTRATOR

12+ years

ADOBE PHOTOSHOP

12+ years

ADOBE IN DESING

12+ years

ADOBE AFTER EFFECTS

12+ years

GOOGLE SKETCH UP

7+ years

MODERATE LEVEL

1+ years

 

Negotiation

Estrategy

Develop Projects

Organized

Creativity

Insane punctuality 

Leadership,

Teamworking

Managing

Financials

Work under pressure

02 PROFESSIONAL KNOWLEDGE 

Management Skills

I`ve Managed my own familiar company  for over 5 years, generating profitable growth. I`m working with 800 employees with their beautiful families, because they are the basis of my business. Throughout  10 years of experience I had had incredible opportunities to meet people and learn a big amount of knowledge. The most important thing to managing companies, in my own opinion, its to create emotional links between each part of the team, to work in a common objective, exploiting the strengths of each person, besides of all marketing expertise who a good manager requires to be profit.

02 PORTFOLIO

MEET MY WORK: DIFFERENT CREATIVE SOLUTIONS
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Strategy Marketing

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Graphic

Design

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Insane

Advertising

03 Experience

I like to share with you my 12+ years of expertise

2015-2019

SEGURIDAD APOLO LTDA

MARKETING CHIEF OFICER

Trained a sales manager of +20 employees, being responsible for the selling of all services portfolio, increasing 90% of profit margin.

Oversaw the design and branding team to communicate the main attributes of the brand.

Integration of new technologies to increase brand attributes, generating 50% recalling costumers' mind.

Promotion of monthly strategies to communicate brand attributes and news service lines, generating 70% of understanding of the business by clients.

Develop technology tools that track the duties of all bodyguards in real-time, increasing 100% of control operations (Apolo ID Technologies). 

Analysis of the market and competitor’s trends, resulting in 80% of the developing of new sales strategies and customer services.

Collaboration with all internal processes to generate new technological security projects, preventing 80% of internal misunderstandings

2014-2015

BLUE DESIGN - ADVERTISING AGENCY

MARKETING DIRECTOR 

Develop marketing strategies for retailers, Service Companies, Technology developers, increasing 70% of Brand position in front of competitors.

Formulation of new brand projects designing more attributes for brands in charge, increasing 60% of billing.

Personalized brand concepts, creating 90% of currents clients' loyalty.

Calculation of the budgets for advertising campaigns and product development, saving 60% of the regular cost.

Develop of a file-manager-internal-server to work with all collaborators team, optimizing 90% of the time-sharing files.

Design of all selling material (Printed and Digital) for clients in North America and South America.

2014-2013

WIEDEN + KENEDDY

MARKETING PLANNER & GRAPHIC DESIGNER

Design of strategy presentations for international brands, generating 50% more options to end with a favorable negotiation.

Organization of traffic files between each work-team, increasing 50% of information flow in less time.

Written advertising messages for campaigns that created 40% of new ideas in brand tag lines.

Organization of advertising budgets to produce marketing campaigns, establishing 70% of possibilities for its implementation.

2011-2013

BIG BRAND LAB

CREATIVE PLANNER

Planned Marketing messages for campaigns, creating 10% of new ideas in innovative new products.

Worked in marketing presentations to sell services and products from the agency, increasing 20% of clients.

Promote monthly campaigns to communicate brand attributes on mass media platforms generating 100% of understanding of the business by the client.

2011-2010

GERENCIA Y DISEÑO

Marketing Apprentice

Organization of budgets to present new projects for the company, increasing 30% of opportunities.

Design of graphic advertising, generating 20% of layouts stock of the company.

Develop company presentations, increasing the quality of PowerPoint layouts with more impact showing important information.

2011-TODAY

FREE LANCE

I`ve been working in different marketing, graphic design, and managing projects since 2004. I have multiple solutions for your business in 5 categories: Strategy Marketing, Branding Management, Graphics Design, Commercial Interior Design and Architecture, Develop Innovative project. I offer you an integrated solution for your business because I work relating these 5 concepts.

 
 

04 Studies

 
complementary profiles, Marketing, Advertising and Graphic Design

2009 - 2011

MASTER degree IN MARKETING MANAGEMENT

Graduated with one of the best scores in the Marketing Master Program.

Developed as one of the most important marketing studies in Colombia.

Additional, this master's career establishes all knowledge to managing multinational brands through South America, Central America, and North America because it analyses all local markets and the impact related to the consumers.

Also, all teachers are CMO or MCO from multinational companies in Colombia. Companies like Adidas, Scotia Bank, Unilever, Nestle, Pepsi CO, and CocaCola.

2011

STRATEGIC  MARKETING 

DIPLOMA degree

Develop advances sales techniques for retailers, service companies and oil industries.

Creation and organization of project budgets.

Furthermore, market analysis with segmentation strategies to create profit projects. This Diploma contains all marketing tool needed for a managing deferents type of brands products and services or both.

Financials Analysis to structure budgets an invest project, keeping the profit margins and saving money.

2005 - 2011

Professional degree in Advertising and Graphic Design

Studied 2 programs: Advertising and Graphic Design, doble Degree obtained one of the mayor scores in Advertising program in Universidad Jorge Tadeo Lozano in Bogotà.

Worked with the inHouse university team, developing marketing strategies for the university.

The obtained second position in “Lapiz de Acero Awards”, thanks to the development of a huge creativity campaign for Adidas Colombia.

I created more than 4 important relations with multi-nationals Advertising Companies to work with when I had studied in the last semester of the program.

CONTACT

Thanks for your time; I appreciate all the time you had to know me. If you want to talk whit me about business, art or music, call me! Even if you need a quote for the growth of your business to make real an idea!

alejo.lema@gmail.com

nano.tuti - Skype

1511 Bank Street, Victoria BC

(604) 328 6950

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2020 - ALEANDRO LEMA - MARKETING / GRAPHIC DESING /ADVERTISING / ARQUITECTURE

me@alejandrolema.com

nano.tuti - Skype

1511 Bank Street, Victoria BC

(604) 328 6950